Exact Match, Phrase Match, and Broad Match keywords are important terms to get a complete grasp of. When looking at specific keywords based on the niche ideas, the concept is very similar to narrowing down a Market into a Micro-Niche.
In determining the competition for individual keywords, an exact match keyword is what you get when the specific keyword is entered into a search engine and clicking through to the #1 page on Google.
A phrase match keyword is one that is searched for in a browser that includes the exact match keyword as well as other keywords. The exact match keyword is still included in the phrase match keyword, but other words are mixed in like “best keyword phrase” or “keyword phrase tips”.
The broad match keyword has each of the individual words of your exact keyword, only that can be entered into a search engine in any order. An example would be “tips on phrase keyword”.
Each of the categories of keywords can expect to get more traffic as your website increases in popularity and importants. The exact phrase keywords will get less searches, and incidentally, the keywords a new website will initially rank for. As the website gets more back-links and traffic and importance, the website will then begin to get additional traffic with the phrase match keywords, those with other words mixed in with the exact keyword. Then, ultimately, the website will get even more traffic as time goes on from search engines where people are entering the keywords in any order or combination.
